Retention and churn
They don't complain. They leave in silence.
- Silent accounts
- MRR at stake
- Exportable list
Acme Corp
Business plan · $1,240 a month
87RISK
Negative sentimentrising
Reopens12% → 34%
Last contact18 days ago
At stake$1,240 / month
The problem
Your CRM sees payments. ResponZ sees the signals before they stop.
01
Those who leave stop writing.
No complaint. The queue looks healthy.
02
Silence is the signal.
A sudden stop means something changed: a competitor, the price, a workaround.
03
By the time you see it, it's too late.
The cancellation arrives, MRR drops. The signals had been there for weeks.
They stop writing. The dashboard looks normal.
Then the cancellation email arrives.
12 to 27%
of paying accounts leave in silence, with no ticket and no signal.
Three signals
Three signals your CRM doesn't surface.
Passive churn
The accounts going quiet.
Paying accounts that stopped writing. The amount at stake at a glance, the list exported for your CSM in one click.
Upsell
Free accounts stuck enough to pay.
Several conversations, friction, no upgrade.
Leads
Prospects who left without converting.
Who they are, since when, and the score of the first answer they got.
Acme Corp
Business plan · $1,240 a month
87RISK
Negative sentimentrising
Reopens12% → 34%
Last contact18 days ago
At stake$1,240 / month
Churn Risk Score
Not just “this account might leave”. Exactly why.
Every account gets a score built on three signals: negative sentiment, reopen rate and recent trend. With the reason (bug, competitor, price, frustration) and the amount at stake.
The CRM sees payments. ResponZ sees the support signal before the payment stops.